I’m happy to share with you multiple behavioral science resources. You may have read about some of these in my book, and the others are additional things that you may find useful. Read below for a list of everything that is available to you.

To access the materials, all that I ask is that you provide your email address. I promise I won’t bombard you with a ton of spam! I just love this stuff so much and I like to see who else is finding it helpful.

 

18 Behavior ACTIVATION BRIEFS

Cautious Achievement

Cautious Autonomy

Cautious Belonging

Cautious Competence

Cautious Empowerment

Cautious Engagement

Cautious Esteem

Cautious Nurturance

Cautious Security

Optimistic Achievement

Optimistic Autonomy

Optimistic Belonging

Optimistic Competence

Optimistic Empowerment

Optimistic Engagement

Optimistic Esteem

Optimistic Nurturance

Optimistic Security

 

BEHAVIORAL RESEARCH SUPPORTING DOCUMENTS

Mindstate Behavioral Project Worksheet
- To identify your customers’ mindstate

Behavioral Factor Discovery Worksheet
- A good resource for identifying behavioral factors while observing qualitative research

Behavioral Audit of Creative Worksheet
- To evaluate creative executions from a behavioral perspective


Suggested Reading LIST

Behavioral Science Books/Websites/Blogs

Articles We Like


BEHAVIORAL INSIGHTS CHARTER

A great resource for implementing behavioral science practices in your organization.


WICKED CRISPS CASE STUDY

As referenced in the book.